Is the Zero SR/F worth $25K?

Is the Zero SR/F worth $25k

I’ve been watching Zero motorcycles for a while now because I love the idea of a real electric motorcycle. And I have to admit the new Zero SR/F is the first good-looking bike they’ve made. When they first came out it was clear that they were saving money by just putting different tires on the same bike basically. I certainly don’t blame them for that. Starting a motorcycle company is expensive, especially an industry-changing electric one. Throughout the years their bikes kept getting better and better looking but they finally nailed it with this one. But its not all about looks. Check out these specs:

  • Top Speed: 124
  • Max Range: 200 miles
  • 498 Lbs
  • Peak Torque: 140 ft-lbs
  • Optimal charge time: 60 min

It might not be the fastest one on the road, or the best cross-country option, but those stats look like a real bike to me. Color me excited. However, there is a downside. As with most companies, when their market share increased so did their prices. With this new bike, you are easily looking at $25,000 or more. I started wondering is it really worth that much money? Sure, some people will buy it but some people will buy just about anything. It got me thinking what else can I get for 25K?

But seriously:

My point is this: Zero might be pricing themselves out of the market. It seems to me that zero is the market leader when it comes to electric motorcycles. They may take some heat from Harley Davidson with the LiveWire but I think Zero is already well-established in the electric bike area. I am concerned that at $25,000 a lot of people are going to choose to spend that money somewhere else. Especially when the industry is evolving so quickly. With every model, you get a significant upgrade in range or speed which makes the resale value drop faster than…well…fast. For my money,

I’d pass right now but that’s just me. What do you guys think?


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Written by Jobindi

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