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Is Harley Davidson losing their mind?

Is Harley Davidson losing their mind?

Breakdown:

  • Harley Davidson bought StaCyc, a maker of children’s ebikes.
  • The purchase could put them in a position of widen their potential demographic.
  • If H-D does start producing ebikes, they will have to compete with Yamaha, Ducati, and many others.

This would be bold move for H-D. They’ve made a name for themselves with heavy, loud, petrol-loving motorcycles. It might be a little difficult for them to break into the green, eco-minded, light-weight world of ebikes.

You can read the entire article here.

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Written by Jobindi

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