Jobindi
Bollinger reveals the B1 and B2…kind of.
The short version:
- Robert Bollinger welcomes everybody to the event and thanks his team.
- Bollinger drives the B1 onto a stage.
- Bollinger drives the B2 onto a stage.
- Robert invites everybody to take a closer look.
- That’s it.
Seriously, that’s it. I really want to be excited about Bollinger, but it’s getting harder and harder. The longer I watched this “reveal” I more disappointed I became. I was thinking I would write a heated post explaining just how much they messed up this media event. Then I read a comment that changed my mind and changed my opinion of Bollinger Motors. Here’s the deal. I don’t think Robert Bollinger ever set out to become an automotive mogul. He doesn’t have an experienced marketing team (I think), he hasn’t hired a PR firm, and he isn’t trying to compete with Rivian. Instead, he’s a guy that wanted to build the electric truck that he wanted. That’s it. Turns out a lot of people got excited about his idea as well, but he’s still doing it how he wants to do it. So while I (and quite a few others) get frustrated that he didn’t talk about pricing, release date, or ANYTHING AT ALL during this event, that’s just not him. This is a garage project for him and his friends that the rest of us are watching. That’s kind of respectable.
This post was created with our nice and easy submission form. Create your post!
