Cowboy up with this classy e-bike.

Cowboy up with this classy e-bike.

The short version:

• Cowboy, an e-bike startup based out of Brussels has a new bike with a removable battery.
• The e-bike has no gears and enjoys a futuristic, yet minimalist look. 
• It has a top speed of 15.5 mph but can be switched into an off-road mode that increases that to 18.6 mph.
• A phone app is required to unlock the motor.
• The bike has built-in SIM card and GPS tracking.
• Currently, the Cowboy is only sold in Belgium, France, Germany, Luxembourg, and the Netherlands.

I agree with the author, the Cowboy does have some attractive design aesthetics. The simple design and matte gray draw the eyes in. Personally I would like suspension, but I know many people don’t like that.